Timeline
August 11, 2023
Category
Construction , Real-state
Budget
$ 4800 USD
Live Link
📌 Project Overview
DC General Construction Inc. (dcgcc.com) is a minority-owned construction firm based in Washington, D.C., specializing in design-build, general contracting, and construction management. With over 30 years of combined experience across its three principal officers, the company sought to present an engaging digital presence that would reflect its credibility and service excellence. We partnered with their team to deliver a robust, user-friendly website focused on showcasing their core offerings, past work, and community-driven mission.
⚠️ The Problem
Prior to our intervention, DC General Construction’s online footprint was limited and informal. Key issues included:
- Unclear service messaging without a polished brand narrative
- Minimal project showcase, lacking organized galleries or case examples
- Absence of credibility signals, such as certifications or leadership bios
- Poor lead capture, with no easy way for prospects to inquire or submit RFQs
This weak presentation made it difficult to convey value and win public or private sector clients in a competitive construction landscape.
✅ Our Solution
We executed a comprehensive web redesign focused on clarity, professionalism, and conversion:
- Clear service architecture – We restructured their offerings into three distinct service pages: Design‑Build, General Contracting, and Construction Management, each with digestible descriptions and benefits.
- “About Us” overhaul – Crafted a dedicated team section highlighting minority‑owned status, certifications (CBE), and decades of combined leadership experience to build trust.
- Project galleries – Developed a responsive project portfolio segmented by Public and Private sector to visually underscore their real-world impact.
- Enhanced contact flow – Implemented prominent “Contact Us” CTAs, a simplified RFQ form, and integrated call‑to‑action buttons (“Call Now” and “Contact Us”) to boost inquiry generation.
- Mobile-first & SEO ready – Ensured fast load times, optimized navigation for smartphones, and structured metadata to aid search ranking in Washington, D.C.
📈 Results
- Elevated Brand Authority – Clear service segmentation, professional visuals, and credibility markers (minority‑owned CBE, leadership bios) boosted prospective clients’ trust.
- More Leads, Faster – Enhanced CTAs and RFQ forms led to a noticeable increase in project inquiries (internal client metrics).
- Improved Engagement – Users now spend more time exploring service pages and project galleries, with better mobile navigation and readability.
- Scalable Foundation – Built on a flexible CMS suitable for future content like case studies, testimonials, or news updates.
🔍 Tech Stack & Tools Used
- Front-end: HTML5, CSS3, JavaScript – focused on responsiveness and performance
- CMS: WordPress (or comparable CMS) offering user-friendly edits and updates
- Design: Figma for layout wireframes and prototypes
- Performance & SEO: Google PageSpeed Insights, structured metadata, mobile‑optimized assets
📸 Visual Highlights
