Timeline
September 25, 2023
Category
Ecommerce , Cosmetics
Budget
$ 11300 USD
Live Link
📌 Project Overview
ClaraLine.pk is an emerging skincare brand based in Pakistan, focused on delivering science-backed beauty solutions for modern consumers. We collaborated with the ClaraLine team to design and develop an elegant, fast, and conversion-focused e-commerce website that not only showcases their products beautifully but also offers a seamless shopping experience across devices. The site was built to reflect their brand identity — clean, soft, and trustworthy — while ensuring high performance and easy scalability for future growth.
⚠️ The Problem
Before reaching out to us, ClaraLine lacked a dedicated digital storefront. Their presence was limited to social media, which made product discovery, trust-building, and streamlined checkout difficult for new customers. Key issues included:
- No centralized e-commerce platform to manage inventory or orders
- Poor brand perception without a professional online presence
- Limited accessibility and discoverability outside of social platforms
- No mobile-optimized shopping experience
- Absence of SEO and analytics integration for data-driven growth
This made it challenging for them to scale and gain traction in a competitive skincare market.
✅ Our Solution
We designed and developed a modern Shopify-based storefront tailored to the ClaraLine brand:
- Custom Shopify Theme: Built a clean, responsive design aligned with the brand’s soft aesthetic using custom layouts and high-quality visuals.
- Optimized UX/UI: Focused on intuitive product navigation, filtering, and a seamless checkout flow to reduce cart abandonment.
- Mobile-First Design: Ensured flawless performance and experience across all screen sizes and devices.
- SEO & Performance Tuning: Implemented best practices for speed, metadata, and image optimization to boost organic visibility.
- Integrated CMS & Analytics: Enabled content flexibility and tracking through Shopify’s admin and integrated third-party tools like Google Analytics.
📈 Results
Since launch, ClaraLine has seen:
- Increased Brand Credibility: A professional online presence that aligns with consumer trust and skincare expectations.
- Boost in Sales & Conversion: A streamlined checkout process has contributed to higher conversion rates.
- Improved Mobile Engagement: Over 75% of traffic comes from mobile users, with bounce rates significantly reduced.
- Scalability for Growth: With a solid Shopify infrastructure, ClaraLine can now easily manage orders, run campaigns, and expand their product line online.
🔍 Tech Stack & Tools Used
- Platform: Shopify
- Frontend: Liquid, HTML5, CSS3, JavaScript
- Design: Figma, Adobe XD
- Performance Tools: Google PageSpeed Insights, GTMetrix
- SEO & Analytics: Google Search Console, Meta Pixel, GA4
📸 Visual Highlights
