Timeline
January 05, 2024
Category
Ecommerce , Retail
Budget
$ 10500 USD
Live Link
đ Project Overview
Amanazada Perfumes is a Dubai-origin luxury fragrance brand offering expertly crafted perfume impressions at accessible prices. Operating on Shopify, the site blends personalization featuresâlike a scent quiz and curated product collectionsâwith refined branding to create a sense of elegance and storytelling. We collaborated to elevate the visual language, optimize conversion flow, and reinforce the brand narrative of âluxury meets affordability.â
â ď¸ The Problem
Before redesign:
- Brand messaging lacked clarity around their unique value proposition (personalization and affordability intertwined with luxury styling).
- Products were displayed simply without compelling category segmentation or immersive visuals.
- Personalization tools (like a quiz) were hidden, reducing user engagement and conversion.
- Credibility cues (family-owned story, foundersâ bios, trust signals) werenât fully surfaced.
- The overall user journeyâespecially on mobileâfelt generic and lacked incentive to explore deeper.
â Our Solution
We reimagined Amanazadaâs digital presence with the following enhancements:
- Clear storytelling: Elevated the âAbout Usâ section by highlighting the Amanzada family heritage, CEO roles (Haseeb, Saleem, Rashid), and their mission to democratize designer-level fragrances.
- Personalization feature promotion: Repositioned the “Take Your Personalized Quiz” CTA prominently on the homepage and introduced visual previews of the quiz journey to increase interactions.
- Refined product structure: Organized offerings into curated collections like “Amanzada Luxury” sets, showcased product image cards, category sections (e.g., Eau de Parfum + magnifier kits), and best sellers to guide discovery pathways.
- Enhanced visual appeal: Introduced consistent high-resolution product visuals with fragrance notes overlays, elegant typography, and luxe color palettes for a refined brand presence.
- Boosted trust & transparency: Added sections for delivery policy, price guarantee, and quality statements; included a customer reviews panel to reinforce confidence.
- Mobile-first optimization: Redesigned layout for visual clarity on mobileâoptimizing spacing, button placement, and performance on Shopify.
đ Results
- Stronger brand perception: Clear narrative and polished design aligned Amanazada with premium fragrance expectations.
- Increased engagement: A more prominent scent quiz and structured browsing encouraged longer visits and more conversions.
- Improved trust signals: Inclusion of credibility markers, policies, and testimonials reassured first-time visitors.
- Scalable architecture: A Shopify-based structure ready for product expansion, seamless updates, and promotional campaigns.
đ Tech Stack & Tools Used
- Platform: Shopify (secure, scalable commerce foundation)
- Frontend: Liquid templating, HTML5, CSS3, JavaScript
- Design Tools: Figma / Sketch for layout and clickable prototypes
- Performance & SEO: Image optimization, fast loading via Shopify hosting, structured metadata
- Content & Personalization: Algorithm-driven quiz interface integrated into site flow
đ¸ Visual Highlights
